At Metacard, we remain committed to building responsibly and communicating clearly with our community.
Timeline of Events
The Full Send Metacard is Minted.
Free tickets to UFC event. Kyle Forgeard invited holders to join him at UFC 270 in CA.
Night out for holders in NYC at Marquee, with costs and expenses covered by the Metacard team.
Rolex and dinner giveaway. Stevewilldoit gifted a Submariner Rolex and steak dinner with Steve to a random holder.
Suga Sean podcast and UFC fight with Stevewilldoit. Holders were invited to the Suga Sean podcast, a full-day experience with Steve and Suga Sean after the podcast, and a UFC fight that night.
Full Send x Alien Frens Collab. John and Kyle teamed up with the Alien Frens founders to offer a Full Send x Alien Frens collab to 500 Metacard holders and 500 Alien Frens holders, which created a unity between both communities.
Exclusive access during Happy Dad launch tour in Texas. During Happy Dad Texas launch tour, holders got to skip the line for first access to Happy Dads and were taken out to dinner by the team in some cities.
UFC watch party with Stevewilldoit in Alabama. First come first serve RSVP for holders to attend a watch party with the boys in Alabama. Holders were able to hang out with the team and enjoy Happy Dads.
Holders invited to live Colby Covington podcast at Stevewilldoit's penthouse in Florida.
Free Snoop Dogg & Loud Luxury concert in Orange County, CA. Over 500 holders attended, and we also gave away exclusive Metacard hoodies and invited holders to our after party in OC.
$100,000 cash giveaway. Stevewilldoit offered $100,000 to a random holder.
Bored Jerky collaboration with holder. When Metacard first started, a holder approached John with the idea of Bored Jerky, and the Metacard team worked with the holder to turn that idea into a lasting product.
Free custom Metacard merch for Holders The team listened to holders and provided custom holders only merch which was available for a limited time on our fullsend.com site. Holders received a hoodie, t-shirt and Full Send cup game within the first couple months of launching the NFT.
Free tickets to a live podcast in Boston. The boys were hosting a live podcast in Boston, where Antonio Brown was also present, and holders got to enjoy the event for free.
Discounts on Full Send and Happy Dad merch. All holders got 30% off all purchases on happydad.com and Full Send stores. Holders also got early access to certain exclusive drops and priority customer support.
Discounts on Full Send Supplements. Holders received a 50% discount on all subscriptions for Full Send supplements.
Full Send Affiliate Program. Holders got access to a custom dashboard where they could create a custom affiliate code which allowed them to monetize Full Send merchandise. This affiliate program provided 15% off to anyone who used the custom code, and a portion of the sale went to the holder.
VIP access to Rams vs Chargers game at SoFi Stadium. Holders enjoyed free access to a VIP suite at SoFi Stadium for the game, with a fully stocked experience including Happy Dads all game long.
Holders invited to watch the Elon Musk podcast release at the Full Send HQ in Orange County, where they had a chance to converse with John and Kyle. Holders enjoyed Happy Dads and an office tour, and took home DaBaby collab merch.
Chicago Cubs game with the boys. Holders were invited to a Chicago Cubs game at Wrigley Field with John, Kyle, and the boys.
VIP access to Seahawks vs Chargers game at SoFi Stadium. Holders enjoyed free access to a VIP suite at SoFi Stadium for the game, with a fully stocked experience including Happy Dads all game long.
Happy Dad merch and gift card giveaways. Holders were gifted merch and gift cards ranging from $100-$500, with over $250,000+ in total giveaways.
VIP access to Rams vs. Broncos game at SoFi Stadium. Holders enjoyed free access to a VIP suite at SoFi Stadium for the game, with a fully stocked experience including Happy Dads all game long.
Priority hiring at Happy Dad. As Happy Dad went on a hiring spree, the team prioritized Metacard holder applications over non-holders, giving our community a greater opportunity to join the Happy Dad team. As of 2026, five employees at Happy Dad came from this program.
Official Bored Jerky Twitter account gets legacy verified.
Free tickets to UFC Powerslap in Las Vegas, NV.
Bored Jerky gets featured in the Bored Ape's 2-year Anniversary Video.
Free tickets to UFC 289 event in Vancouver, Canada.
Holders invited to Bored Jerky taste testing at Full Send headquarters.
Free tickets to UFC 292 in Boston.
VIP access to Rams vs. Raiders game at SoFi Stadium. Holders enjoyed free access to a VIP suite at SoFi Stadium for the game, with a fully stocked experience including Happy Dads all game long.
Holders invited to exclusive Bored Jerky sampling in GA & PA.
Rams vs. Saints game at SoFi Stadium with exclusive Bored Jerky sampling.
Free tickets to UFC 297 in Toronto, Canada.
It became apparent that some holders were dissatisfied with the above in-person events and perks, especially given the global scale of the community. After listening to community feedback, we made the decision to evolve the project.
Holders were given two options. They could exchange their Metacard for participation in our next consumer product venture, Bored Jerky, or receive a refund plus interest. A 30-day refund period was opened and communicated across official Metacard channels.
Some holders chose to participate in Bored Jerky. Others chose refunds. Millions of dollars were refunded.
Ranger Cut meat strips by Bored Jerky will be launching. Ranger Cut will be setting a new standard for beef strips with 100% Grass-Fed & Grass-Finished Beef in partnership with Baja Gold Sea Salt. For more information, visit rangercut.com.